Casino News

Online Bingo Rising in Popularity

Monday, 15 December 2008 - 09:24 (GMT)

Leading information portal BingoPort.co.uk have released a report which indicates the number of online Bingo players in the UK market has increased b a staggering 80% over the last six months.

The increase in figures relates to the average number of bingo players who were online between the beginning of May until the end of October.

Scott Logan, Director for BingoPort.co.uk said, “We have been tracking the UK online bingo industry for over 18 months now and we are starting to see some fascinating and positive trends coming through,”

He added, “We are, of course, watching the UK and global financial crisis closely but our data suggests active online bingo player numbers should continue to rise in the foreseeable future.”

Bingo Port online will be holding their PCA (Players Choice Awards) ceremony in London in January 2009. The awards will celebrate some of the best in the industry and draws on data collected by the portal and information provided by surveys conducted from its membership base of online bingo players.

“BingoPort.co.uk collects a huge amount of information in the UK online bingo industry,” said Scott Logan.

“The volume and variety of data collected allows us to measure bingo trends using a number of different methodologies. One of the key measures we do focus on is tracking the number of online players actively playing in a bingo room at any one time.”

Overlaying this data with analysis of live promotions, jackpot data and other marketing campaigns also allows us to measure what techniques work in the industry and, more importantly, what players respond to. With this data, we are now able to accurately recognise the best online bingo operators through the trends and behaviours of the online bingo players themselves.”

These figures would seem to indicate that the online bingo market is in a healthy state even with the downturn in the economy and the figures are in strict contrast to the traditional bingo market which is seeing a decline in the number of players.

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